1
The right hashtags create visibility.
Every post twined with the Daily Trash Mob Hashtag highlights the cleanup movement.
2
Visibility sparks action.
Highlighting the movement leads to its amplification.
3
Community is the antidote to burnout.
Indeed, H.O.E.P. and HOPE come from the same place. → When more people gain hope, more start doing cleanups →our collective Heaven on Earth Points go up.
4
The cleanup movement gains continuity year-round.
Why? Along with hope, we gain motivation. → We feel more connected than we did before. → We clearly see there's only One Team: Team Earth. → That's how this type of mathematics works.
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Applied Mathematics from Heaven… on Earth