Now (picture 1) VS. Attainable Goals (picture 2)
→ Today, the Cleanup movement exists, but it is visible for the whole society mainly twice per year:
- One time in April, around Earth Day → this is the first set of spikes, seen on the left side of this drawing of an EKG
- One time in September, around World Cleanup Day
→ this is the second set of spikes seen on the right side of this EKG.
→ In between, there is a plateau. In real life, the plateau on the EKG of a heart means loss of life = no heartbeats
- When more of us use the Daily Trash Mob Hashtags, finally, the heart of the Global Cleanup movement has a visible, clear heartbeat, for all to see.
🏥 We Are Highlighting the Cleanup Movement