Optional upgrade = Pre-camp activation idea → based on the activities completed after receiving the welcome email, youth is asked to choose a role or GCG level prior to getting there → e.g. Trash Detective, Trashlete or Trash Athlete (if they did cleanups integrating the GCG formula); Storyteller (if they did a short video, if they plan to do one at the camp or to write an article), etc. This way, they arrive with a sense of identity and participation.